Tubbservatory Round-Up #40 – April 2025

Tubbservatory Round-Up – Tools and Resources for Your MSP

Tubbservatory: The April 2025 Round-Up Video

Tubbservatory Round-Up #40: April – Week 1

#1 Redstor’s Entra ID Backup Isn’t Just Backup; It’s Resilience Redefined

With Entra ID, formerly known as Azure Active Directory, proving a popular choice for MSPs, we kick off this week by highlighting a powerful platform for protecting your Entra ID clients.

Redstor’s Entra ID Backup isn’t just backup; it’s resilience.

By capturing and securing every critical Entra ID element – user configurations, attributes, roles, and relationships – Redstor ensures that businesses can quickly and easily recover from any disruption.

#2 GTIA Resources

GTIA have released their State of the Channel 2025 report, and it reveals some interesting statistics.

53% of MSPs say they expect significant AI-growth related revenue in 2025, with 30% saying they are ahead of their business plans this year.

But workforce skills challenges persist, four in 10 channel firms say they are struggling to find and compete for workers with the right skills.

The GTIA State of the Channel report is a free download, and well worth reading.

#3 Service Management and Automation

A podcast that caught my ear is Evolved Radio hosted by Todd Kane, with guest Gerwai Todd of TimeZest and PIA.

Kane and Todd delve into the transformative role of AI technology in ticket management, highlighting its ability to automate and streamline service desk operations.

This is well worth a listen.

#4 Recommended Books for MSPs

A book I find myself recommending a lot is Team: Getting Things Done with Others, by David Allen and Edward Lamont.

This is a groundbreaking book about how to harness the power of collaboration and work most effectively in groups, and I’d recommend it to all MSP businesses.

#5 Huntress Roadshow

European MSPs, by popular demand, the Huntress EMEA roadshow rolls at the world famous Carlsberg Brewery in Copenhagen, Denmark on 10th April 2025, and Amsterdam in the Netherlands on 20th May 2025.

This is a great opportunity to meet the cybersecurity experts from Huntress, discuss threat protection with your fellow MSPs, and have a beer, too.

Registration is now open. Cheers!

Tubbservatory Round-Up #40: April – Week 2

#1 Vade Joins Hornetsecurity Group, Creating a European Cybersecurity Leader

Big news this week as Hornetsecurity announce their acquisition of Altospam, a leading French email security prover. This will enable Hornetsecurity to further extend its position as a European cybersecurity champion.

With Hornetsecurity providing a comprehensive suite of solutions for Microsoft 365 via one convenient platform, Altospam will be the perfect complement, bringing their expertise to email cybersecurity solutions through their solutions for securing professional emails.

#2 How to Become a Key Person of Influence

Over on TubbTalk, we’ve just published an interview with author and entrepreneur Daniel Priestley. This episode is jam-packed with value and I really enjoyed working on it.

Daniel explained his process for becoming oversubscribed as an MSP. How do you do that? By increasing demand so it exceeds supply. That way you have people queuing up to work with you.

He also talked about becoming a key person of influence in your industry. You need to reach as many people as possible as quickly as possible, so you need to use social media to leverage your personal brand.

Have a listen now to hear more of Daniel’s advice for MSPs!

#3 UK Threatens £100K-a-Day Fines Under New Cyber Bill

Friend of Tubblog and owner of Bondgate IT, Damien Harrison, shared this article from The Register at the end of last week. 

It reports on the latest developments on the UK government’s Cyber Security and Resilience (CSR) Bill, which is expected to enter Parliament later this year.

The technology secretary shared what the bill sets out, including daily fines of £100,000 for failing to act against specific threats under consideration.

This would apply if an MSP failed to patch against a widely exploited vulnerability within a time frame specified by a government order, and was then hit by attacks, so it’s essential to be aware of the new requirements.

#4 Microsoft at 50: Enterprise IT for the Masses

Video of the week, and well worth 15 seconds of your time is former Microsoft CEO Steve Ballmer repeatedly chanting ‘developers’ at an event in 1999

But what’s more interesting is the story around the video, because a Computer Weekly magazine reports, Microsoft is 50 this year. It’s quite remarkable to reflect on the changes in personal computing since 1975.

And the company isn’t resting on its laurels – Microsoft 11 will launch in October, and the current CEO has big plans for it to become a leading AI business. And people are interested to see how they revolutionise LinkedIn, which it bought in 2016.

So even if your MSP doesn’t use Microsoft, it’s definitely one to keep an eye on for the next 50 years.

#5 The Best LinkedIn-focused Conference in the UK

Let’s talk about events. You might have seen online that Richard was at UpLift Live in March, the UK’s only conference that focuses solely on LinkedIn.

Now, if you’re thinking, “Yeah, but I’m an MSP. Why should I bother with a marketing event?” then I think you’ve just answered your own question!

You’ve just heard that Daniel Priestley recommends using social media to build your personal brand, and if you want to grow your MSP then unfortunately you really do have to market yourself.

And you don’t have to do much to start to see results. While LinkedIn has one billion – yes, one BILLION – members, only 1% of users post weekly. And those users generate 9 billion impressions per week.

So, do you think you could manage 4 posts per month? And if you’re stuck for ideas, then UpLift Live 2026 might be the place for you!

Tubbservatory Round-Up #40: April – Week 3

#1 MSP Outsourcing: Staff Augmentation

With recruitment being front of mind for many MSPs in 2025, have you considered the hidden cost of hiring?

As well as the salary for a new member of staff, MSPs need to consider insurance, holiday, sick-pay, learning and development costs, and much more.

If you find that all a bit overwhelming, then I’d highly recommend taking a look at Uptime’s latest eBook on staff augmentation.

This eBook contains some great ideas on how your MSP might reduce your recruitment headaches.

#2 Soft Skills for Engineers & IT Support Technicians

If you’re looking to give your service desk a boost, then you may want to check out “Helpdesk Habits: Soft Skills for Engineers & IT Support Technicians”.

The course is hosted by MSP expert Mark Copeman, and is a customer service training program and certification, specifically developed for solo IT pros, MSPs and corporate service desks.

It’s perfect for onboarding recruits or transforming teams with room for improvement.

#3 How to Build a Powerful Networking Learning Lab

And talking of learning, a video that caught my eye is the awesome Tom Lawrance sharing “How to Build A Powerful Networking Learning Lab”. From VLAN’s to emulating client networks, this video is a powerful guide!

#4 Recommended Books for MSPs

If you’re feeling a little bit frazzled with business and life, then a book I’d highly recommend is “Struggle: The Surprising Truth, Beauty and Opportunity Hidden in Life’s Sh*ttier Moments”.

In this book, author Grace Marshall, a renowned productivity expert, takes us beyond getting stuff done to helpful advice on dealing with the ups and downs of life.

#5 Beyond Amsterdam 2025

Mark 5-7th October 2025 in your calendar, as Pax8 Beyond EMEA 2025 comes to Amsterdam in the Netherlands! Last year’s Pax8 Beyond EMEA was one of, if not the best, MSP event I’ve personally attended, so I can’t recommend this years event highly enough.

The word is already out, with 50% of tickets already being legitimately sold, so don’t hesitate — buy your ticket now, and I’ll see you in Amsterdam!

Tubbservatory Round-Up #40: April – Week 4

#1 Huntress 2025 Cyber Threat Report

We kick off this week with the much-anticipated Huntress 2025 Cyber Threat Report.

Huntress’ industry-leading Security Operation Centre (SOC) sees all manner of activity from cybercriminals, and this report shines a light on what MSPs need to know to protect their clients this year.

Two headlines from the report that caught my eye:-

Infostealers thrived, accounting for a staggering 24% of incidents. Right behind them were malicious scripts at 22%, mainly due to their ability to dodge detection and automate attacks.

And secondly, healthcare and education are preferred targets, with tech, manufacturing, and government not far behind.

But that’s only the beginning. I’d encourage you to download the “2025 Cyber Threat Report” now — it’s a free download — and arm yourself with the knowledge to defend against whatever 2025 throws your way.

#2 2025 Growth Blueprint for MSPs

And talking of reports, if you’ve ever wondered how your MSP compares to other MSPs in the market, now’s your chance.

SuperOps have launched the 2025 MSP Growth Blueprint, a survey offering data-driven strategies for success.

Complete the survey, and assess your MSP’s potential for 2025 and compare your growth with industry peers.

#3 The Ultimate MSP Growth Guide

A resource I’ve been really impressed with is The MSP Buyer’s Guide from MSP coaching experts Ian Luckett & Stuart Warwick of the MSP Growth Hub.

Running an MSP isn’t just about providing IT support—it’s about scaling strategically, making the right investments, and building a business that works for you.

This guide provides all manner of strategies and advice, and it’s hard to believe Ian and Stuart are giving it away for free. Thanks chaps!

#4 MSP Influencer Podcast by Joey Pinz

Now, a podcast that caught my ear is the MSP Influencer Show from Joey Pinz.

Pinz interviews some top names from the managed services space, so if you’re interested in the business of being an MSP, you should check out his show.

#5 Huntress Roadshow

And finally, we mentioned Huntress at the top of the Tubbservatory. Well, Scottish MSPs, here’s your chance to meet the Huntress experts in person!

Huntress’ UK Roadshow rolls into the OGV Taproom in Aberdeen, Scotland on Tue 8th April.

Huntress’ live events have built an amazing reputation for quality, so go ahead and register now!

 Links to the Resources Mentioned in this Round-Up

From Week 1

1. Redstor’s Entra ID Backup Isn’t Just Backup; It’s Resilience Redefined
2. GTIA Resources
3. Service Management and Automation
4. Recommended Books for MSPs
5. Huntress Roadshow

Mentioned in Week 2

1. Vade Joins Hornetsecurity Group, Creating a European Cybersecurity Leader
2. How to Become a Key Person of Influence
3. UK Threatens £100K-a-Day Fines Under New Cyber Bill
4. Microsoft at 50: Enterprise IT for the Masses
5. The LinkedIn-focused Conference 26 March 2026, Birmingham, UK

Week 3

1. MSP Outsourcing: Staff Augmentation
2. Soft Skills for Engineers & IT Support Technicians
3. How to Build a Powerful Networking Learning Lab
4. Recommended Books for MSPs
5. Beyond Amsterdam 2025 

And Week 4

1. Huntress 2025 Cyber Threat Report
2. 2025 Growth Blueprint for MSPs
3. The Ultimate MSP Growth Guide
4. MSP Influencer Podcast by Joey Pinz
5. Huntress Roadshow 

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